when to sell your home

Coming Soon on Compass.com

Marketing Your Home Through Compass


Drive interest & buzz by pre-marketing your home on Compass.com

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Build Up Interest & Demand

If you look beyond real estate, from Hollywood releasing trailers for movies to fashion brands debuting a forthcoming collection at a runway show, these industries have mastered the art of pre-marketing to create interest and demand. Compass Coming Soon will do that same thing for your home — create excitement and anticipation for your property.

Listing your property as a Compass Coming Soon Listing can build anticipation among potential buyers and brokers, drive up its value, and shorten the sales timeline.

Get More Exposure

By creating a Coming Soon listing on Compass, we can create two opportunities to launch your property, thereby getting twice the exposure. First when the listing appears on Compass.com, and second when the listing goes live on the MLS and aggregators.

Tap into our Compass.com Google search advertising to build momentum. We reach prospective buyers precisely when they’re searching to help increase traffic for your property.

Gain Valuable Feedback

Coming Soon on Compass.com allows agents and consumers alike to see your property before it goes on the market. During that period, we will be able to gain valuable feedback regarding the pricing, photos, and positioning of your property. When it’s time to go live to the whole market, your property will be perfectly priced and positioned to sell quickly

Ready to get started? Contact us at 203.295.4375 or info@kmspartners.com

“To every thing there is a season…” The Bible says it (and the Byrds sang it).

But for the past few years, the seasonality of the real estate market we’ve all grown so accustomed to has disappeared.

Longer sales cycles are the new normal.

Here’s one example. For decades, listings for the “spring market” began the moment the Super Bowl ended.

Now -- because of lackluster Wall Street bonuses, harsh weather and other factors -- buyers don’t feel the same urgency. Sellers, meanwhile, spend more time prepping for sale.

With new inventory hitting the market for months after the big game, prospective homeowners take a wait-and-see attitude. For everyone -- including realtors -- the seasonal rhythm has changed.

Back in the day, buyers felt pressure to be settled by Memorial Day -- before summer begins. That’s no longer the case. Some even choose to rent for a summer. That enables them to see which neighborhoods they prefer. And, of course, they continue to monitor the market.

But summers — once a dead period — are coming alive. Buyers who still analyze in the spring now tend to buy during the summer. Or even fall.

Which brings us to right now: the back-to-school rush. We usually count on a flurry of sales just before the start of school. Yet again, buyers who won’t settle on a purchase may rent for a while. They keep looking for the right home — during a new sales cycle.

The “in for the holidays” idea still exists. But if the perfect property can’t be found, buyers are content to wait for the new spring market. Which, as we noted earlier, may begin at any time.

So, what’s a KMS Partners client to do?

If you’re selling: Prep your house. Create a “shiny penny.” Price your home according to market comps. Then list it -- whenever you are ready.

If you’re buying: When you find the house you love, submit an offer. You may be surprised what a wonderful deal you get on a dream house!

Want to know more about the “changing seasons” of the real estate market? Give KMS Partners a call: 203-295-4375. We’re happy to chat, any time of the year!

PS: We’re experience another “new normal” with land sales. The timeline that builders like to follow has changed. With land demand lower than in years past -- and new construction supply growing -- builders are not looking to secure land and build in time for traditional seasonal trends. They’re waiting for custom builds, and have buyers secure the land or buy when there is perceived value.